Xero is a perfect example of “Riches in Niches” for VBOs that are Bookkeepers. Xero is an online accounting platform with more than 1.5 million subscribers. Also consider that they have a completely free Certification Program, which is unheard of. Once you are certified, you can be listed in their “Find an Advisor” directory. Being an 

expert in this one program, which has a user base of over a million people, allows you to leverage the strategy of plugging into an existing ecosystem to accelerate growth. If you have bookkeeping and accounting experience and know the Xero platform well, you will likely be a very busy VBO!


​Not that long ago, bookkeepers needed to work with people in their community (aka someone very local to them). Even five years ago most companies were unwilling to put their accounting online and the cloud-based accounting software was somewhat limited. Using Xero, bookkeepers can serve clients across the country and around the world from anywhere they want. It's easy to link up with bank accounts, merchant accounts, and payroll platforms. Xero allows users to track real-time cash updates from bank accounts and credit cards, collaborate with accountants and other relevant financial team members, protect client business data with industry-standard encryption and more. Xero’s intuitive interface makes it easy to learn and all the great features make it the perfect option for Bookkeeping VBOs.

Here are just a few reasons why you should consider becoming a Xero Bookkeeper VBO:

  • It’s a great platform - we’ve used it for several years and can vouch for it
  • They offer training and certifications
  • If you enjoy numbers and have an analytical mind, this is the VBO opportunity for you

Here is an example of a VBO Niche for a Xero Bookkeeper
To learn more about creating your VBO Niche - CLICK HERE!

Primary Niche


SUB Niche

Bookkeeping For Small Businesses

VBO Niche

Bookkeeping For Small Businesses Using Xero

We provide some great resources to help you get up and running as a Xero Bookkeeper. If you have questions about becoming a Xero Bookkeeper, feel free to head over to our Groups and ask there!


  • Use Xero software to account for clients' financial transactions
  • Integrate client bank and merchant accounts into Xero
  • Create regular reports and custom client dashboards in Xero
  • Reconcile transactions to balance accounts
  • Maintain and update client financial ledgers
  • Maintain and update client historical financial records
  • Stay up to date and comply with local, state, and federal laws and tax requirements
  • Advise clients on necessary actions for their business


Our research shows the hourly rate charged by VBOs ranges from $25.00 to $85.00. However, the majority seemed to land in the $40.00 to $70.00 per hour range. Factors affecting this variance include geographic location, experience, and level of expertise.


Xero Blog

Xero's blog comes directly from the accounting software's site. They help accountants and bookkeepers grow their businesses and allow online collaboration.

Bookkeeping Essentials

Bookkeeping Essentials’ blog offers plenty of secrets for good bookkeeping practices in the US and Canada. These lessons are provided by a certified professional bookkeeper.

Tax Pro Center

Tax Pro Center is an Intuit-based blog and provides news covering the accountant and bookkeeping industry and community. They update daily, so work their blog into your daily routine!



Udemy is a great site for VBOs to sharpen their skills. Their classes typically range from $10.00 - $200.00. However, they are known to have frequent sales where with virtually all lessons as low as $10.00.


Skillshare is an online learning community with classes that are often helpful for VBOs focused on design, business, tech, and more.







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