WooCommerce Developer

There are few industries that continue to see year-over-year growth. But the ones that do generally have one thing in common: the internet. The internet revolutionized nearly every industry, from medicine to marketing and everything in between.

An area that was dramatically changed by the advent of the internet was shopping. Retail eCommerce has been growing globally year-after-year, and it’s not slowing down anytime soon. In 2019, global retail eCommerce sales amounted to $3.5 trillion, and they are projected to reach $6.5 trillion by 2022. Pretty much every product-selling business that wants to remain relevant has an eCommerce strategy. With more than 82.3 million downloads and 3.8 million active sites, WooCommerce is responsible for 26% of online stores in 2020. WooCommerce is a leader in eCommerce with a userbase that grows every day. If you have web development skills and understand marketing fundamentals, you could enjoy a lucrative VBO career as a WooCommerce developer. 


Made for WordPress, WooCommerce initially started out in 2008 as WooThemes. In 2011, the company expanded by creating the WooCommerce plugin, which enabled users to convert their WordPress site into a professional eCommerce storefront. In 2017, the founders decided to focus exclusively on eCommerce, and WooCommerce has been thriving ever since. WooCommerce’s core platform is flexible, free, and open-source, allowing developers to create stunning eCommerce sites on WordPress at essentially no cost. 

WooCommerce Developer VBOs create customized eCommerce sites for clients using the open-source code and WooCommerce’s variety of plugins. To be a successful WooCommerce developer, you obviously have to be well-versed in WooCommerce and WordPress. You also need to understand how design and development intersect to deliver a dynamic and satisfying user experience.

 The success of an eCommerce site is dependent upon how quickly a shopper can find an item, add it to a shopping cart, and make a purchase. Prudent developers must ensure that they create pages that pique visitors’ interests while being easy to navigate. WooCommerce developers can work with any individual or company that wants to sell tangible products online. 

Here are just a few reasons you should consider becoming a WooCommerce Developer VBO:

  • There’s an existing ecosystem of more than 3 million users that you can plug into.
  • eCommerce is an industry that will continue to grow for the foreseeable future.
  • WooCommerce is the fastest-growing eCommerce platform, so the demand for savvy developers will continue to increase.

Here is an example of a VBO Niche for a WooCommerce Developer
To learn more about creating your VBO Niche - CLICK HERE!

Primary Niche

WooCommerce Development

SUB Niche

WooCommerce Development for the Beauty Industry

VBO Niche

WooCommerce Development for Skin Care Companies

In the other tabs featuring Blogs and Courses, we provide some great resources to help you get up and running as a WooCommerce Developer. If you have questions about becoming a WooCommerce Developer VBO, feel free to head over to our Groups and ask there!


  • Communicate with clients about project scope and desired outcomes.
  • Have a foundational understanding of web design and full-stack development.
  • Be well versed in WordPress.
  • Understand eCommerce best practices.
  • Be experienced with WooCommerce features.
  • Learn how to integrate new WooCommerce plugins.
  • Create functionality for product pages and shopping cart systems.
  • Set up payment processing.
  • Set up systems that allow users to create accounts on the eCommerce site.
  • Monitor and update eCommerce site for performance.


Our research shows the hourly rate charged by WooCommerce Developer VBOs ranges from $35.00 to $165.00. However, the majority seemed to land in the $60.00 to $100.00 per hour range. Factors affecting this variance include geographic location, experience, and level of expertise.



The WooCommerce blog provides tips, tricks, and eCommerce inspiration from industry experts. They provide insightful advice on building successful stores and selling online. The WooCommerce blog provides tips, tricks, and eCommerce inspiration from industry experts. They provide insightful advice on building successful stores and selling online.

Woo Specialist 

Founded by WordPress and eCommerce expert, Stanley van Heusden, Woo Specialist is the place to find a variety of WooCommerce resources like themes, plugins, tutorials, and more. His blog provides practical information for WooCommerce users. Be sure to subscribe to his newsletter as well.

Business Bloomer

Rodolfo Melogli’s Business Bloomer blog is a collection of tips, snippets, customizations, plugin reviews, and how-to tutorials to help you increase your command of WooCommerce. He also has a newsletter that delivers helpful WooCommerce information to your inbox every week.



Udemy is a great site for VBOs to sharpen their skills. Their classes typically range from $10.00 - $200.00. However, they are known to have frequent sales with virtually all lessons available for as low as $10.00.


Skillshare is an online learning community with classes in that are often helpful for VBOs focused on design, business, tech, and more.


Lynda has been around a long time and might just be one of the granddaddies of online training. Pretty much all courses are well-vetted and professionally done. While their courses may be a little more expensive, they are top quality. Since they were recently acquired by LinkedIn, some premium accounts get access to Lynda at no additional charge, which is a great deal.







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