Video Producer

If a picture is worth a thousand words, a video is worth a million. Video outperforms other forms of content, and companies are taking notice. Brands are using video content to build lasting relationships with their clients and team, but they often need the guidance of an experienced video producer to help

them create impactful video content. Video producers "run the show" behind the scenes of videos, solving problems in pre-production, production, and post-production. Video producers work with clients to create commercials, documentaries, training videos, and more. They manage everything from casting and  Audio/Visual to storyboards and final edits. If you have a creative mind and are a meticulous planner, video production may be a great option for you as a VBO!


Video producers oversee the creation of videos for advertisers, training programs, educators, and more.  They are responsible for managing the entire production and employing creative problem-solving skills for issues that may arise throughout the project.

Video producers collaborate with their clients to determine the scope and needs of each job. They then develop an outline for the video and pitch the idea to their clients. Once an idea is approved, video producers select all of the camera, audio and lighting equipment for the project as well as the editing software and computer programs used. They also scout locations for the video and oversee everything from set design to wardrobe.

Video producers may work alone, but they usually oversee a team of editors, videographers, actors, stylists, and more. Video producers assign tasks to everyone involved, and they create schedules with deadlines to keep everyone on track. Video producers must be able to collaborate with and unify a team, and they also need to possess excellent organization skills. 

Here are just a few reasons to consider becoming a Video Producer VBO:

  • The demand for this profession is expected to grow by 12% through 2026.
  • Freelance video producers and editors tend to make more than their in-house counterparts.
  • You have the freedom to choose the companies and the kind of video content you want to work with.

Here is an example of a VBO Niche for a Video Producer
To learn more about creating your VBO Niche - CLICK HERE!

Primary Niche

Video Producer

SUB Niche

Video Producer for the Entertainment Industry

VBO Niche

Video Producer For Music Videos

In the other tabs featuring Blogs and Courses, we provide some great resources to help you get up and running as a Video Producer. If you have questions about becoming a Video Producer VBO, feel free to head over to our Groups and ask there!


  • Collaborate with clients, art directors, writers, and other crew members to plan video status and updates.
  • Support and oversee project development, storyboard, and script.
  • Consult with clients on milestones, questions, and setbacks.
  • Allocate staff, set schedules, maintain budget, and meet deadlines.
  • Secure rights and licensing for music and video footage that comes from other sources.
  • Create multimedia content for advertisements, testimonies, company announcement videos, promotional videos, training videos, and more.
  • Work independently and with a crew to deliver product on time.
  • Scout for crew and talent for videos.
  • Use video editing software to create a polished final product.


Our research shows the hourly rate charged by VBOs ranges from $30.00 to $90.00. However, the majority seemed to land in the $35.00 to $55.00 per hour range. Factors affecting this variance include geographic location, experience, and level of expertise.



Shutterstock’s blog provides information on video production topics including photography, editing, and more. They also offer footage reels for video producers to provide tips and techniques.


Cinema 5D delivers information about the latest advancements in camera and filmmaking technology as well as industry news, reviews, and analyses of cinema cameras and video DSLRs.


Wipster's blog is a great resource for video producers who want to grow their business. With tips on hiring, pitching, and marketing, this is a must-read for video producers.



Udemy is a great site for VBOs to sharpen their skills. Their classes typically range from $10.00 - $200.00. However, they are known to have frequent sales with virtually all lessons available for as low as $10.00.


Skillshare is an online learning community with classes in that are often helpful for VBOs focused on design, business, tech, and more.


Lynda has been around a long time and might just be one of the granddaddies of online training. Pretty much all courses are well-vetted and professionally done. While their courses may be a little more expensive, they are top quality. Since they were recently acquired by LinkedIn, some premium accounts get access to Lynda at no additional charge, which is a great deal.


Coursera offers courses from many of the top universities including Stanford, Duke, and Penn. As a result, their courses are probably a bit more like what you would imagine getting in higher education.







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