Video Marketer

We’ve all heard the expression, ‘a picture is worth a thousand words.’ Well, one minute is worth about 1.8 million words. That alone is a compelling reason to invest in video marketing. And, there are more supporting facts. People retain more information for longer periods of time when it’s presented with a visual aid.

Consumers overwhelmingly prefer to watch a video about a product or service than to read about it. And companies using videos in their marketing have significantly higher engagement and conversion rates. The majority of companies are using video in their marketing strategies, but not everyone is doing it effectively. If you have a marketing background and a detailed understanding of video, you could enjoy a fun and profitable VBO career as a video marketer!


Video marketing is exactly what it sounds like: using video to promote or market your brand and it’s products, services, or other offerings on digital channels. It is a subset of digital marketing that often coincides with social media marketing. 

Marketers employ video for several reasons that include promoting the brand, educating prospective and current customers, and interacting with them. Video tends to be a popular medium among marketers because of its variety. There’s a wide range of video content types, for example, how-to videos, webinars, testimonials, explainer videos, tutorials, product demos, interviews, vlogs, and more. 

To be a Video Marketer VBO, it’s best to have a marketing background with a specialized knowledge base when it comes to social media, and of course video. You don’t necessarily need to understand the mechanics of producing video content. An effective video marketer just needs to know what makes a compelling video and how to promote it. 

Here are just a few reasons you should consider becoming a Video Marketer VBO:

  • Video content will dominate for the foreseeable future, meaning companies will continue to need help leveraging it.
  • There’s plenty of room for specialization within the industry.
  • This is one of the most exciting spaces when it comes to digital marketing.

Here is an example of a VBO Niche for a Video Marketer to learn more about creating your VBO Niche - CLICK HERE!

Primary Niche

Digital Marketing

SUB Niche

Video Marketing

VBO Niche

Explainer Videos

In the other tabs featuring Blogs and Courses, we provide some great resources to help you get up and running as a Video Marketer. If you have questions about becoming a Video Marketer VBO, feel free to head over to our Groups and ask there!


  • Communicate with the client to determine the goals for the project.
  • Identify the target audience for the video.
  • Specify the video message.
  • Identify the platforms that the video will be circulated on.
  • Identify the video format.
  • Allocate resources according to the budget.
  • Collaborate with writers and marketers to develop script and storyboard.
  • Create a plan of action to clarify strategy and simplify execution.
  • Apply digital marketing practices like SEO and social media marketing to market the video to your intended audience.
  • Track performance and measure ROI.


Our research shows the hourly rate charged by Video Marketer VBOs ranges from $50.00 to $150.00. However, the majority seemed to land in the $70.00 to $100.00 per hour range. Factors affecting this variance include geographic location, experience, and level of expertise.



​Wistia is a video hosting company that helps businesses with their video marketing campaigns. Their blog covers a range of topics including sales, marketing, production, and more. They post informative articles that help you navigate the entire video marketing process from planning through production to promotion. 


Story curation platform Flipboard has an entire section of its blog dedicated to video marketing. You'll find a collection of helpful posts from a variety of reliable sources on the subjects of web design, social media, marketing, B2B, technology, and more. 

Tubular Labs

Tubular Labs recently navigated to a new site, but they're still delivering the same valuable video marketing insights that they're known for. Visit their blog for the latest information on content strategy, branding, monetization, and audience development, among other things. 



Udemy is a great site for VBOs to sharpen their skills. Their classes typically range from $10.00 - $200.00. However, they are known to have frequent sales with virtually all lessons available for as low as $10.00.


Skillshare is an online learning community with classes in that are often helpful for VBOs focused on design, business, tech, and more.


Lynda has been around a long time and might just be one of the granddaddies of online training. Pretty much all courses are well-vetted and professionally done. While their courses may be a little more expensive, they are top quality. Since they were recently acquired by LinkedIn, some premium accounts get access to Lynda at no additional charge, which is a great deal.







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