Shopify Store Builder

Nothing beats Shopify when it comes to building an e-commerce store. The simple, user-friendly platform allows online entrepreneurs to create and customize shops and landing pages without needing complex coding skills. 

Creating a highly engaging online shop can position an e-commerce business ahead of its competitors, but many business owners don’t know where to start. This is where Shopify store builders come in. Armed with skills in web development plus a passion for e-commerce, these online store builders ensure the best customer journeys on every Shopify store.


Launched in 2006, Shopify is the leader in e-commerce. There are half a million retail businesses that use Shopify, and these stores have sold more than $40 billion worth of product. As Shopify continues to prove itself as the premier e-commerce platform, the demand for people who know how to create beautiful, functional online stores using Shopify will increase. This is a great VBO opportunity because there’s an existing ecosystem of Shopify users to plug into. 

To be a Shopify Store Builder VBO, it helps to have a foundational understanding of e-commerce best practices. Fortunately, there’s a wealth of information on the subject available online. There’s not much else you need to learn to use Shopify. After you sign up for your subscription, you can get started. You can choose from hundreds of free or paid themes. From there, you can edit your settings and add products to the store. Then, you’ll set up your payments, your taxes and shipping, and your domain name. 

Shopify has an excellent user interface that helps you navigate each step of the process with ease. The main way to build your proficiency with Shopify is to keep building stores and testing out the various options and integrations. After you have a few stores under your belt, you’ll be able to market yourself as a Shopify Builder VBO pro. 

Here are just a few reasons you should consider becoming a Shopify Store Builder VBO:

  • You can work with a lot of businesses and diversify your portfolio by helping all types of businesses sell their products & services.
  • Shopify is a user-friendly platform that doesn’t require complex coding skills.
  • This is a great opportunity for people who learn best through hands-on application.

Here is an example of a VBO Niche for a Shopify Store Builder
To learn more about creating your VBO Niche - CLICK HERE!

Primary Niche

Shopify Store Builder

SUB Niche

​Shopify Store Builder for the Medical Industry

VBO Niche

Shopify Store Builder for Medical Equipment Suppliers

We provide some great resources to help you get up and running as a Shopify Store Builder. If you have questions about becoming a Shopify Store Builder, feel free to head over to our Groups and ask there!


  • Communicate with clients about desired outcomes.
  • Have a foundational understanding of web design and front-end development.
  • Understand e-commerce operations and best practices.
  • Understand Shopify’s interface.
  • Be able to integrate various plugins.
  • Set up payment processing.
  • Be able to problem-solve.


Our research shows the hourly rate charged by Shopify Store Builder VBOs ranges from $55.00 to $135.00. However, the majority seemed to land in the $65.00 to $125.00 per hour range. Factors affecting this variance include geographic location, experience, and level of expertise.


Shopify Blog

Shopify’s blog shares helpful information about e-commerce marketing and running an online business. The blog is also the place to go to for updates to Shopify’s e-commerce community.

Practical eCommerce

Practical eCommerce provides comprehensive information about e-commerce marketing and business strategies to help store builders succeed online. You’ll find tips and insights on conversion, SEO, social media, marketing and much more.

Get Elastic

Get Elastic is the #1 subscribed e-commerce blog. Visit this Get Elastic to learn e-commerce best practices and the best ways to manage and maintain digital relationships.



Udemy is a great site for VBOs to sharpen their skills. Their classes typically range from $10.00 - $200.00. However, they are known to have frequent sales with virtually all lessons available for as low as $10.00.


Skillshare is an online learning community with classes in that are often helpful for VBOs focused on design, business, tech, and more.


Lynda has been around a long time and might just be one of the granddaddies of online training. Pretty much all courses are well-vetted and professionally done. While their courses may be a little more expensive, they are top quality. Since they were recently acquired by LinkedIn, some premium accounts get access to Lynda at no additional charge, which is a great deal.


Coursera offers courses from many of the top universities including Stanford, Duke, and Penn. As a result, their courses are probably a bit more like what you would imagine getting in higher education.







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