SEO Consultant

When you enter a set of keywords into Google, Bing or Yahoo, the search engine uses an algorithm to deliver you the most relevant results. You’re most likely to click on the top three results, and that’s exactly where businesses that relate to

your search query want to rank, but they can’t do it without an effective SEO strategy. SEO stands for Search Engine Optimization. Businesses consult SEO specialists to help them rank high on search engines for a set of commonly-searched keywords and phrases. SEO consultants understand the factors that search engine algorithms take into account. And they help their clients optimize their websites so that they can gain organic (non-paid) traffic to their sites and generate conversions. As the cost of digital marketing continues to grow, the need for SEO experts will only increase. Becoming an SEO Consultant VBO is a promising career path for internet savvy individuals who want to help businesses attract and grow their audience.


SEO Consultant VBOs focus on optimizing websites and blogs to appear high in search results. They work with their clients to create and implement a strong SEO plan that includes on-page keywords, strategic backlinks, site organization and more. They research and submit lists of relevant keywords and phrases for use in web page copy, blogs, and meta descriptions and tags. SEO consultants also evaluate websites for user experience to minimize page abandonment and increase page views, click through rates and dwell time spent on the site. They conduct audits on site functionality to ensure that the pages are being properly crawled and indexed by search engines. They also diagnose, report and resolve SEO issues like broken links, 404 errors, slow website speed and more.

As SEO is continually changing and updating, SEO consultants must be fast learners and quick to adapt to new technologies and strategies. They must understand coding languages like HTML and CSS. They should also be well versed in Google Analytics and other webmaster tools. And they should stay on top of the ever-changing factors that influence search engine algorithms.

Here are just a few reasons you should consider becoming an SEO Consultant:

  • Countless businesses have websites with no effective SEO strategy in place, creating a wide client pool for SEO VBOs.
  • As the cost of digital marketing and paid traffic continues to rise, the need for good quality SEO Consultants will only increase.
  • A quality SEO strategy is a process, not a destination which equates to long-term clients for quality SEO experts.

Here is an example of a VBO Niche for a SEO Consultant
To learn more about creating your VBO Niche - CLICK HERE!

Primary Niche

 SEO Consulting

SUB Niche

SEO Consulting For E-Commerce Businesses

VBO Niche

SEO Consulting For E-Commerce Businesses That Sells Jewelry

We provide some great resources to help you get up and running as an SEO Consultant. If you have questions about becoming an SEO Consultant, feel free to head over to our Groups and ask there!


  • Consult with clients to determine best SEO strategies.
  • Work with clients to set target goals.
  • Implement SEO strategies on webpages and blogs to reach target goals.
  • Perform keyword research, analysis and mapping.
  • Analyze and report on the success of SEO campaigns.
  • Write and optimize web content for search engines.
  • Stay up to date on new technologies and SEO standards and strategies.
  • Perform tests to analyze data, report to client, and adapt strategies as needed.


Our research shows the hourly rate charged by VBOs ranges from $40.00 to $100.00. However, the majority seemed to land in the $45.00 to $75.00 per hour range. Factors affecting this variance include geographic location, experience, and level of expertise.


The Moz Blog

Moz's blog is the best of the best for SEO Solutions and tips. They typically offer one article per day.


Yoast's blog provides information and tactics on SEO and UX for those trying to optimize their website.


Ahref's blog provides tutorials, case studies, and articles from experts.



Udemy is a great site for VBOs to sharpen their skills. Their classes typically range from $10.00 - $200.00. However, they are known to have frequent sales where with virtually all lessons as low as $10.00.


Skillshare is an online learning community with classes in that are often helpful for VBOs focused design, business, tech, and more.