Salesforce Specialist

Serving more than 150,000 companies, Salesforce is one of the biggest players when it comes to customer relationship management. Salesforce is a cloud computing service as a software (SaaS) company that specializes in CRM. Lots of businesses buy Salesforce to foster lasting relationships with customers, potential customers, and partners.

However, many of those businesses aren’t getting everything they could out of the software. They need savvy specialists who can help them take advantage of everything the Salesforce offers. If you understand CRM and are skilled in Salesforce, you can enjoy a prosperous career as a Salesforce Specialist VBO. 


There are several specializations that you can pursue when it comes to Salesforce. For example, there are Salesforce administrators who maintain the CRM system. There are also Salesforce developers who customize the software suite to fit business needs. Salesforce architects modernize processes, implement solutions, and improve user experience. To be a general Salesforce specialist, it’s good to be able to function in all three roles. Otherwise, you can niche down and focus on one specialty. 

To be a successful Salesforce specialist, a comprehensive understanding of Salesforce software is required as well as an understanding of CRM best practices. The job also requires some soft skills. Strong two-way communication, flexibility, and problem-solving skills will serve you well as a Salesforce specialist. Regarding education, most clients are more impressed by Salesforce certifications than they are by a college degree. So, invest your time and funds into certification courses to differentiate yourself.

Here are just a few reasons you should consider becoming a Salesforce Specialist VBO:

  • There’s a large existing ecosystem you can plug into.
  • Businesses of all varieties will always have a need for customer relationship management professionals.
  • There are several areas for specialization within the field.

Here is an example of a VBO Niche for a Salesforce Specialist
To learn more about creating your VBO Niche - CLICK HERE!

Primary Niche

Salesforce Specialist

SUB Niche

Salesforce Specialist for Real Estate

VBO Niche

Salesforce Specialist for Vacation Property Management Companies

In the other tabs featuring Blogs and Courses, we provide some great resources to help you get up and running as a Salesforce Specialist. If you have questions about becoming a Salesforce Specialist VBO, feel free to head over to our Groups and ask there!


  • Optimize sales, marketing, customer support, & IT processes.
  • Build powerful integrations across data sources and platforms.
  • Automate processes where possible.
  • Develop user-friendly custom applications and components.
  • Create new automations using workflows, approval processes, assignment rules, and process and flow builders.
  • Develop dashboards to show KPI progress in real-time.
  • Develop detailed reports.


Our research shows the hourly rate charged by Salesforce Specialist VBOs ranges from $40.00 to $200.00. However, the majority seemed to land in the $60.00 to $120.00 per hour range. Factors affecting this variance include geographic location, experience, and level of expertise.


Salesforce Blog

​The Salesforce blog is the authoritative resource on Salesforce information. They post multiple times daily providing practical insights on sales, marketing, customer service, commerce, IT, and small business. Be sure to sign up for the weekly newsletter for the latest industry news.

Salesforce Weekly 

Run by three Salesforce MVPs, Salesforce Weekly is a popular blog for detailed Salesforce information. Mike, Ines, and Chris take you on a deep dive into the platform revealing how to get the most out of every Salesforce feature. It’s a great resource for Salesforce novices and pros alike.

Whatfix Academy

Whatfix Academy shares insights on simplifying end-users’ Salesforce experience. They post a range of content including blog posts, ebooks, videos, interactive walkthroughs, and more.



Udemy is a great site for VBOs to sharpen their skills. Their classes typically range from $10.00 - $200.00. However, they are known to have frequent sales with virtually all lessons available for as low as $10.00.


Skillshare is an online learning community with classes in that are often helpful for VBOs focused on design, business, tech, and more.


Lynda has been around a long time and might just be one of the granddaddies of online training. Pretty much all courses are well-vetted and professionally done. While their courses may be a little more expensive, they are top quality. Since they were recently acquired by LinkedIn, some premium accounts get access to Lynda at no additional charge, which is a great deal.







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