Marketing Specialist

Marketing isn’t as cut and dry as it used to be. Before the internet age, most marketers took the same approach: appeal to the widest audience possible through ad campaigns in tv, print, and radio. Social media, search engines, and a host of other factors have made marketing much more complex today.

Marketers who can employ contemporary strategies to attract and retain a loyal and specific target audience are in high demand across various industries. If you are an excellent communicator with an eye for design and an understanding of consumer psychology, you should consider pursuing a career as a Marketing Specialist VBO.


Marketing Specialist VBOs plan, create and execute marketing campaigns to promote a variety of products and services. Marketing specialists use traditional media as well as SEO, social media, content marketing, influencer partnerships, and more to create multi-faceted campaigns that raise brand awareness among intended audiences. Marketers must possess many skills including creative and analytical thinking, writing, marketing knowledge, and more. 

Knowledge of social networks like Facebook, Twitter, Instagram, and LinkedIn, and design programs such as Adobe Creative Suite will also be important. Marketers may also need to be familiar with Google Analytics and social media analytics to track the success of digital campaigns. Marketing specialists are likely to work with advertisers, market researchers, production and sales associates, and graphic designers to create marketing campaigns.

Here are just a few reasons why you should consider becoming a Marketing Specialist VBO:

  • Marketers remain in demand across several industries.
  • As the internet and technology continue to change the marketing landscape, the opportunities to learn new skills will proliferate.
  • Marketers get to work with a lot of people, and those connections could prove invaluable over the course of your career.

Here is an example of a VBO Niche for a Marketing Specialist
To learn more about creating your VBO Niche - CLICK HERE!

Primary Niche

Marketing Specialist

SUB Niche

Marketing Specialist For Design Companies

VBO Niche

Marketing Specialist For Women-Owned Design Companies

In the other tabs featuring Blogs and Courses, we provide some great resources to help you get up and running as a Marketing Specialist. If you have questions about becoming a Marketing Specialist VBO, feel free to head over to our Groups and ask there!


  • Communicate with clients to determine their marketing needs.
  • Create, develop campaigns to raise brand awareness for clients.
  • Communicate on behalf of clients to their targeted audience, developing customer relationships.
  • Work with other departments to create marketing and advertising plans and campaigns.
  • Research advertising opportunities on behalf of your clients.
  • Collaborate with other departments to design a variety of marketing materials.
  • Create and proofread marketing copy for digital and print campaigns.


Our research shows the hourly rate charged by Marketing Specialist VBOs ranges from $40.00 to $140.00. However, the majority seemed to land in the $70.00 to $100.00 per hour range. Factors affecting this variance include geographic location, experience, and level of expertise.


The Moz Blog

The Moz Blog is one of the most popular blogs for marketers, especially those who work with SEO and inbound marketing. They help marketers stay up-to-date with the constantly changing rules, guidelines, and regulations for marketing and SEO. This blog is excellent for beginners as they make it easy to read while giving you all the info you need. Remember to sign up for their daily newsletters!

Content Marketing Institute

Content Marketing Institute offers excellent advice on content marketing for your business or clients. They cover everything from marketing industry trends to current best practices, and advice on creating sound strategies for yourself and your clients.

Marketing Land

Marketing Land publishes content daily for marketers and business owners. They cover all aspects of digital marketing alongside their sister publications, MarTech Today and Search Engine Land.  Daily coverage includes news, trends, announcements, and helpful new tools and products. Remember to sign up for their weekly newsletter!



If you want to get into Google Analytics this is where you want to start. Jeff knows about as much as anyone about Google Analytics. He also has a great course on Digital Marketing (PPC).

Digital Marketer

Digital Marketer offers a number of courses specifically focused on marketing. The founder, Ryan Deiss is probably one of the best-known people in this field. The Digital Marketer team doesn’t just teach about marketing. They actively apply their strategies to grow companies every day.


Udemy is a great site for VBOs to sharpen their skills. Their classes typically range from $10.00 - $200.00. However, they are known to have frequent sales with virtually all lessons available for as low as $10.00.


Skillshare is an online learning community with classes in that are often helpful for VBOs focused on design, business, tech, and more.


Lynda has been around a long time and might just be one of the granddaddies of online training. Pretty much all courses are well-vetted and professionally done. While their courses may be a little more expensive, they are top quality. Since they were recently acquired by LinkedIn, some premium accounts get access to Lynda at no additional charge, which is a great deal.


Coursera offers courses from many of the top universities including Stanford, Duke, and Penn. As a result, their courses are probably a bit more like what you would imagine getting in higher education.







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