Marketing Automation

From small and medium-sized companies to full-on enterprises, businesses of every size turn to marketing automation platforms to optimize their marketing efforts. Platforms like Marketo, Eloqua, Aritic and others help businesses reach wider audiences and generate more leads efficiently. Despite the name, there’s really

not much automation to these platforms. Between building campaigns, writing emails, putting together automation sequences, importing contacts, tracking web traffic and so much more, a lot of work still has to be done to get these platforms to perform. That’s why the demand for professionals who are well versed in using marketing automation platforms remains consistent. If you’ve got a marketing background and want to use it to build a rewarding freelance career, you could become a Marketing Automation Specialist VBO!


​To become a Marketing Automation Specialist VBO, one of the first things you should do is figure out what target market you want to work with. Different businesses use different marketing automation platforms and the size of the business is often the key determinant. For example, Active Campaign is commonly used by smaller businesses. Hubspot serves midmarket. And Pardot is preferential for enterprises. Knowing the size and type of business you intend to serve will help you choose which platforms to work with. Once you know which platforms you should be well versed in, it’s time to start learning. As a marketing automation specialist, you will be tasked with establishing a range of automated marketing campaigns based on various criteria. You may also review existing marketing campaigns across the business and automate where appropriate. Fortunately, there are a lot of courses available online that will teach you how to deliver a steady stream of qualified leads for your clients with marketing automation. You may want to get certified in the platforms you expect to work with. Beyond the platforms, it’s also helpful to have a fundamental understanding of digital marketing and SEO.

Here are just a few reasons why you should consider becoming a Marketing Automation Specialist VBO:

  • Marketing automation specialists typically earn more than traditional marketers.
  • The nature of the work ensures that you have long-term clients rather than one-off projects.
  • You can help all kinds of businesses reach more customers.

Here is an example of a VBO Niche for a Marketing Automation Specialist
To learn more about creating your VBO Niche - CLICK HERE!

Primary Niche

Marketing Automation Specialist

SUB Niche

Marketing Automation for medium-sized B2Bs

VBO Niche

Marketing Automation for medium-sized B2Bs that sell software

We provide some great resources to help you get up and running as a Marketing Automation Specialist. If you have questions about becoming a Marketing Automation Specialist, feel free to head over to our Groups and ask there!


  • Possessing SEO and marketing automation knowledge
  • Establishing a range of automated marketing campaigns based on various criteria
  • Reviewing existing marketing campaigns across the business and automating where appropriate
  • Delivering a steady stream of qualified leads for the organization
  • Ensuring all platforms within the business communicate with each other to remove discrepancies
  • Implementing lead-scoring practices to enable higher conversions of quality leads
  • Implementing a marketing automation platform for the business


Our research shows the hourly rate charged by VBOs ranges from $25.00 to $85.00. However, the majority seemed to land in the $40.00 to $55.00 per hour range. Factors affecting this variance include geographic location, experience, and level of expertise.


HubSpot Marketing Blog

HubSpot is the leading inbound marketing and sales platform. HubSpot’s inbound marketing software ranked #1 in customer satisfaction by VentureBeat and G2Crowd, includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics, all in one integrated platform.

Marketo Marketing Blog

Consumer and B2B marketing blog with tips & best practices on digital marketing, email marketing, marketing automation, lead generation, & marketing ROI.

GetResponse Blog

Email marketing blog by GetResponse. GetResponse is the world's easiest email marketing platform, helping over 350,000 small businesses, marketers and brands get better results.



Udemy is a great site for VBOs to sharpen their skills. Their classes typically range from $10.00 - $200.00. However, they are known to have frequent sales where with virtually all lessons as low as $10.00.


Skillshare is an online learning community with classes in that are often helpful for VBOs focused design, business, tech, and more.


Lynda has been around a long time and might just be one of the granddaddies of online training. Pretty much all courses are well-vetted and professionally done. While their courses may be a little more expensive, they are top quality. Since they were recently acquired by LinkedIn, some premium accounts get access to Lynda at no additional charge, which is a great deal.







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