Google Data Studio Specialist

Data drives almost everything we do business-wise in this day and age. From spreadsheets, to reports to analytics, data is woven into the very fabric of business, big and small. Companies and organizations are always looking for better ways to get the most out of their

data, and that’s why Google introduced Google Data Studio back in 2016. Google Data Studio is a data visualization tool known for its ease of use, customization and sharing capabilities. It allows users to transform raw data into informative and appealing reports. Most typically used by data analysts, Google Data Studio has a wide variety of applications. It’s useful for digital marketers, operations specialists, and really anyone who wants to be able to access, analyze and ultimately understand data for the benefit of their business. Many companies need help in this arena, so if you have a passion for data reporting and visualization, you could pursue a sought-after VBO career as a Google Data Studio Specialist.


Google Data Studio Specialists provide value to their clients by analyzing data to unlock invaluable insights for their respective businesses. To get started on this VBO career path, it helps to have extensive experience working with spreadsheets. It’s also good to be well acquainted with Google Analytics, which is kind of like a precursor to Google Data Studio. Ultimately, the best thing you can do is to get hands-on experience using the platform. 

Google Data Studio is free to use, and there’s a tutorial report available within the platform to help show you the ropes. If you learn best by practical application and need to tinker with something to get a real grasp of it, this could be the VBO skill for you, especially if you couple that with a love for data. Experience using the platform is all you really need to launch this VBO career path, so strive to learn continually about Google Data Studio and keep up with all updates, new features and best practices. 

Here are just a few reasons you should consider becoming a Google Data Studio Specialist:

  • There is a growing ecosystem of users that you can plug into.
  • Data will continue to be an important part of business, and organizations will always value savvy specialists who can help them make sense of their data.
  • Once you have experience using Google Data Studio, the barriers for entry into this career field are minimal.

Here is an example of a VBO Niche for a Google Data Studio Specialist:
To learn more about creating your VBO Niche - CLICK HERE!

Primary Niche

Data Analytics

SUB Niche

​Google Data Studio

VBO Niche

Google Data Studio for Marketing Trends

We provide some great resources to help you get up and running as a Google Data Studio Specialist. If you have questions about becoming a Google Data Studio Specialist, feel free to head over to our Groups and ask there!


  • Create reports.
  • Connect appropriate data sources to corresponding reports.
  • Customize layouts and themes.
  • Select visualizations — time series, pie charts, tables, geo maps, scorecards, pivot tables, etc. 
  • Edit data sources, metrics, dimensions and date ranges.
  • Insert dynamic controls.
  • Share reports with clients and other relevant stakeholders.


Our research shows the hourly rate charged by Google Data Studio Specialist VBOs ranges from $60.00 to $200.00. However, the majority seemed to land in the $80.00 to $130.00 per hour range. Factors affecting this variance include geographic location, experience, and level of expertise.


Storytelling with Data

Through simple lessons and practical application, the Storytelling with Data blog provides insightful information about how to make data really come to life through engaging storytelling. It’s a must-read for anyone in the business intelligence field who wants to get to the ‘so, what?’ behind the graphs, charts and numbers.

Information is Beautiful

This blog is all about teaching visitors how to create powerful infographics and data-visuals. You’ll learn tools, tips and techniques to take your data visualizations to the next level.

Junk Charts

This blog is the go-to for what not to do when it comes to data visualization. It offers detailed constructive criticisms and technique breakdowns. It gives you case studies and walks you through what works and what doesn’t so you can know how to incorporate today’s best practices into your own visualizations.



Udemy is a great site for VBOs to sharpen their skills. Their classes typically range from $10.00 - $200.00. However, they are known to have frequent sales with virtually all lessons available for as low as $10.00.


Skillshare is an online learning community with classes in that are often helpful for VBOs focused on design, business, tech, and more.


Lynda has been around a long time and might just be one of the granddaddies of online training. Pretty much all courses are well-vetted and professionally done. While their courses may be a little more expensive, they are top quality. Since they were recently acquired by LinkedIn, some premium accounts get access to Lynda at no additional charge, which is a great deal.







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