Google Analytics Specialist

Businesses of every variety need to drive traffic to their websites to succeed in the digital age. To keep traffic flowing, a site has to anticipate the desires of its visitors and deliver. But it can be difficult

to determine the preferences of largely anonymous web visitors. Fortunately, we have Google Analytics. This game-changing web analytics service allows users to track website traffic and collect helpful data about visitors. But, working with Google Analytics takes a specialized knowledge base that a lot of businesses just don’t have in-house. That’s why becoming a Google Analytics Specialist is a great VBO opportunity for savvy individuals who want to help businesses succeed.


Google Analytics Specialist VBOs extract and interpret raw data to derive valuable insights for their clients. This involves developing and implementing analytics solutions, tracking key performance metrics to improve business performance, and presenting monthly reports. Google Analytics specialists analyze data related to visitor referral source, page dwell time, visitor demographics, and more. They also use insights gained to provide recommendations for optimizing landing pages and improving web campaigns. Google Analytics VBOs can work with virtually any client with a website. They may collaborate with marketers, developers, and others to implement recommended website changes. Of course, specialists need to be well versed in Google Analytics. It’s also helpful to be familiar with coding languages like HTML and JavaScript. Having a working knowledge of SEO and web design is useful in this line of work as well. 

Here are just a few reasons you should consider becoming a Google Analytics VBO:

  • You can complete Google’s Analytics Academy and become certified for free.
  • Many businesses need help in this domain.
  • You don't need a degree, you can learn online from plenty of free and low-cost courses.

Here is an example of a VBO Niche for a Google Analytics Specialist
To learn more about creating your VBO Niche - CLICK HERE!

Primary Niche

Google Analytics Specialist

SUB Niche

​Google Analytics Specialist for eCommerce Sites

VBO Niche

Google Analytics Specialist for eCommerce Sites that Sell Home Décor

We provide some great resources to help you get up and running as a Google Analytics Specialist. If you have questions about becoming an Google Analytics Specialist, feel free to head over to our Groups and ask there!


  • Analyze a website's key performance metrics and competitive trending.
  • Set up goals, dimensions, events, metrics, and enhanced eCommerce tracking where applicable.
  • Plan and perform A/B testing on marketing campaigns.
  • Direct queries and analyze databases and logs to produce daily, weekly, and monthly reports.
  • Make recommendations based on statistical conclusions to increase site traffic and conversions.
  • Oversee analytics projects to extract, manage, and analyze customer data from multiple applications, ensuring that deadlines are met.
  • Apply statistics and data modeling to gain actionable business insights and boost customer productivity and revenue.


Our research shows the hourly rate charged by Google Analytics Specialist VBOs ranges from $25.00 to $125.00. However, the majority seemed to land in the $55.00 to $85.00 per hour range. Factors affecting this variance include geographic location, experience, and level of expertise.


Google Analytics Solutions 

This blog provides a wide variety of news & tips on Google Analytics, Data Studio, Optimize, Surveys, and Tag Manager.


The Adswerve blog is run by a Google Analytics consultant who delivers digital measurement, traffic generation, and conversion optimization to some of the world’s best-known brands. It’s a great resource for beginning and seasoned Google Analytics Specialists alike.


Bounteous is a world-renowned authority on all things Google Analytics, AdWords, and SEO. Check out their blog for helpful info and advice.



Udemy is a great site for VBOs to sharpen their skills. Their classes typically range from $10.00 - $200.00. However, they are known to have frequent sales with virtually all lessons available for as low as $10.00.


Skillshare is an online learning community with classes that are often helpful for VBOs focused on design, business, tech, and more.


Coursera offers courses from many of the top universities including Stanford, Duke, and Penn. As a result, their courses are probably a bit more like what you would imagine getting in higher education.







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