Google Adwords

In the world of digital marketing and advertising, Google Adwords is one of the must-haves for anyone participating in Pay-Per-Click advertising. Unfortunately, it's easy to overspend disastrously on PPC ads if the user doesn't know how to set up and manage campaigns. 

That's why Google Adwords VBOs are so important to business owners with a budget. They are able to use Google Adwords to bring in new, interested clients at a fraction of the cost of poorly-managed Adwords accounts. Because digital marketing is so important today, this is a hot market for anyone familiar with Google Adwords.


An AdWords VBO communicates with the clients and answers their queries regarding online advertising campaigns. They manage the portfolio of existing clients and inform clients about the new products and schemes offered by Google. Online advertising may seem insignificant. but there are brands that have benefited from online advertising. The AdWords associate is expected to provide excellent solutions so that the money clients invest generates profits by attracting more customers.

Here are just a few reasons you should consider becoming a Google Adwords VBO:

  • You get to help clients/businesses become more credible with solid social proof.
  • There is a wide client pool as thousands of businesses use Google Adwords.
  • There are many affordable certification programs available online to help you get started.

Here is an example of a VBO Niche for a Google Adwords Specialist
To learn more about creating your VBO Niche - CLICK HERE!

Primary Niche

Google Adwords

SUB Niche

​Google Adwords for the Hospitality Industry

VBO Niche

Google Adwords for Vacation Rental Properties

We provide some great resources to help you get up and running as a Google Adwords VBO. If you have questions about becoming a Google Adwords VBO, feel free to head over to our Groups and ask there!


  • Doing keyword research to find the best advertising opportunities
  • Mining search query reports to add new long-tail keywords, match types and negatives
  • Performing and acting on competitive analysis
  • Interpreting Adwords reports
  • Managing bidding strategies
  • Writing and testing new ads
  • Making adjustments to increase account performance
  • Sending a steady stream of highly-motivated customers to your clients’ businesses, on a consistent basis.


Our research shows the hourly rate charged by Google Adwords VBOs ranges from $25.00 to $100.00. However, the majority seemed to land in the $35.00 to $75.00 per hour range. Factors affecting this variance include geographic location, experience, and level of expertise.


Google Ads Blog

Google's official blog for news, information and tips on AdWords. AdWords provides users worldwide with relevant, targetable and cost-effective advertising options.

Google Ads Developer Blog

The official blog for information about the AdWords, AdSense, DoubleClick and AdMob APIs and SDKs.


The KlientBoost blog regularly features content with in-depth tips and strategies on improving the performance of your AdWords campaign.



Udemy is a great site for VBOs to sharpen their skills. Their classes typically range from $10.00 - $200.00. However, they are known to have frequent sales with virtually all lessons available for as low as $10.00.


Skillshare is an online learning community with classes in that are often helpful for VBOs focused on design, business, tech, and more.


Coursera offers courses from many of the top universities including Stanford, Duke, and Penn. As a result, their courses are probably a bit more like what you would imagine getting in higher education.







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