Email Copywriting

Businesses of every variety use email marketing because it’s one of the most cost-effective ways to connect with potential customers. But the popularity of email marketing means that people are inundated with email, and many messages go unopened. That’s why companies need talented 

email copywriters who can create attention-grabbing subject lines and compelling copy to generate leads. If you’re a gifted writer who understands how to build relationships with an audience, you could enjoy a career as an Email Copywriter VBO.


An effective email campaign that piques interest and informs helps to create awareness and foster relationships with prospective leads. Email copywriters create carefully-crafted copy that is tailored to target audiences with the goal of driving customer conversions. Writers must be excellent researchers with a deep understanding of their target market. They must also be knowledgeable about the brands they write for as well as company marketing initiatives and marketing trends. Email copywriters don’t just write, they also monitor campaign performance and conduct tests to determine which copy generates the most leads.

Email Copywriting is a great VBO opportunity for a number of reasons:

  • There’s a wide client pool as lots of companies need help with their email marketing campaigns.
  • There are low start-up costs for this virtual business.
  • You can scale your business efficiently through the power of testimonials and referrals.

Here is an example of a VBO Niche for an Email Copywriter
To learn more about creating your VBO Niche - CLICK HERE!

Primary Niche

Email Copywriting

SUB Niche

Email Copywriting for Multi-Level Marketing Products and Services

VBO Niche

Email Copywriting for Lead/Landing Pages

We provide some great resources to help you get up and running as an Email Copywriter. If you have questions about becoming an Email Copywriter, feel free to head over to our Groups and ask there!


  • Research the target audience.
  • Understand the client’s brand, products and services.
  • Create attention-grabbing subject lines.
  • Write, proofread and edit email copy.
  • Plan and implement email marketing campaigns.
  • Track and revise campaigns according to performance.


Our research shows the hourly rate charged by VBOs ranges from $25.00 to $125.00. However, the majority seemed to land in the $50.00 to $80.00 per hour range. Factors affecting this variance include geographic location, experience, and level of expertise.


Return Path

Return Path calls themselves the ‘Global Leader in Email Intelligence.’ Check out their blog for news, tips and insights to help advance your email copywriting techniques with expert email deliverability tips.

AWeber Blog

The AWeber blog provides email marketing tips and best practices to ensure the success of your campaign. AWeber has over 120,000 users around the world, so they’ve got a wealth of experience and lots of helpful information to share. 

MailChimp Email Marketing Blog

Mailchimp is one of the biggest brands in email marketing, and they have a resource library filled with marketing tips, success stories and guides and tutorials to help optimize your campaigns.



Udemy is a great site for VBOs to sharpen their skills. Their classes typically range from $10.00 - $200.00. However, they are known to have frequent sales where with virtually all lessons as low as $10.00.


Skillshare is an online learning community with classes in that are often helpful for VBOs focused design, business, tech, and more.


Lynda has been around a long time and might just be one of the granddaddy's of online training. Pretty much all courses are well vetted and professionally done. While there courses may be a little more expensive, they are top quality. Since they were recently acquired by LinkedIn, some premium accounts get access to Lynda at no additional charge which is a great deal.


Coursera offers courses from many of the top universities including Stanford, Duke, and Penn. As a result, their courses are similar to the instruction you’d receive in higher education.







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