Digital Marketer

Before the internet took off, there were relied methods of traditional marketing. You know, TV, radio, print, billboards, and the like. But when the internet hit the scene, a smorgasbord of new opportunities to market products and services became available to companies.

Today, digital marketing involves a variety of strategies and channels including SEO, PPC, email marketing, content marketing, social media marketing and more. In this day and age, everyone is online. To stay afloat, businesses of every industry need a digital marketing strategy, and the vast majority of them are willing to pay handsomely for knowledgeable specialists who can help them expand their brand reach online.


Marketing in general is about getting in front of a targeted audience at the right place at the right time in order to sell a product or service or simply raise brand awareness to achieve some other end. By contrast, digital marketing is pretty much an umbrella term to describe any variety of online marketing tactics. Ultimately, the fundamental principles are the same as with traditional marketing, but the tactics are what differ. Digital marketers leverage search engines, social media, email and other online channels to connect with potential and current customers. 

To become a digital marketer VBO, it’s essential to have a deep understanding of marketing fundamentals. It’s good to be a big-picture thinker with a strategic mind, so that you can know how to make the most out of your paid and unpaid campaigns. Staying on-top of your game comes down to your willingness to learn. The digital landscape is always changing, so you’re going to have to remain flexible so that you can foresee and adapt to new opportunities that present themselves. 

As a VBO, you may choose to offer a variety of services as a digital marketer, or you can specialize in one area, like affiliate marketing or online PR. It just comes down to your interests and experience. 

Here are just a few reasons you should consider becoming a Digital Marketing for Financial Services:

  • There are a lot of different types of digital marketing, so there’s plenty of room for variety within the field.
  • Digital marketing remains one of the most in-demand skills across nearly every industry.
  • It’s a great career path for people who appreciate tech-propelled change.

Here is an example of a VBO Niche for a Digital Marketer
To learn more about creating your VBO Niche - CLICK HERE!

Primary Niche


SUB Niche

​Digital Marketing

VBO Niche

Digital Marketing for Financial Services

We provide some great resources to help you get up and running as a Digital Marketer. If you have questions about becoming a Digital Marketer, feel free to head over to our Groups and ask there!


  • Drive brand awareness and lead generation through all available digital channels.
  • Develop and implement social media strategy.
  • Implement SEO best practices to drive web traffic.
  • Develop and implement content marketing strategy.
  • Identify and assess KPIs to properly measure performance.
  • Develop and implement email marketing strategy.
  • Track relevant analytics.
  • Report on campaign performance to clients.


Our research shows the hourly rate charged by Digital Marketing VBOs ranges from $25.00 to $85.00. However, the majority seemed to land in the $45.00 to $65.00 per hour range. Factors affecting this variance include geographic location, experience, and level of expertise.



Most digital marketers are well acquainted with HubSpot. This leading resource is a go-to for inbound marketing tips, templates and tools of the trade to help digital marketers expand their online presence, create meaningful interactions with consumers and drive conversions.

Quick Sprout

Quick Sprout is all about helping businesses grow online and attract more web traffic. You’ll find their best tips on developing an online presence and detailed guides on digital marketing.

Content Marketing Institute

Content Marketing Institute is a great blog for helpful information about digital marketing. You’ll find great advice, recommended tools, and engaging how-tos among other things. It’s definitely a good site to bookmark for anyone in the industry. 



Udemy is a great site for VBOs to sharpen their skills. Their classes typically range from $10.00 - $200.00. However, they are known to have frequent sales with virtually all lessons available for as low as $10.00.


Skillshare is an online learning community with classes in that are often helpful for VBOs focused on design, business, tech, and more.


Lynda has been around a long time and might just be one of the granddaddies of online training. Pretty much all courses are well-vetted and professionally done. While their courses may be a little more expensive, they are top quality. Since they were recently acquired by LinkedIn, some premium accounts get access to Lynda at no additional charge, which is a great deal.


Coursera offers courses from many of the top universities including Stanford, Duke, and Penn. As a result, their courses are probably a bit more like what you would imagine getting in higher education.







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