From brochures to billboards and every promotional material in between, everything you read was written by a copywriter. Copywriters supply the words for websites, flyers, radio advertisements and more to help companies sell their products or services to a target audience. If you’ve 

ever seen an ad that compels you to buy, it’s because that company had a great copywriter on their team. Copywriters combine their writing acumen with an understanding of marketing and the psychology behind client purchases to write impactful messaging that sells. Every company needs a good copywriter on their marketing team to make ad campaigns a success, and many need help in this domain, making it a great opportunity for VBOs. 


Contrary to what the title suggests, copywriters do a lot more than write.. Copywriters research current marketing trends, apply SEO best practices, source stock images to complement copy, and more. They often collaborate with marketers and graphic designers on ad campaigns as well. Unlike other writers such as novelists and journalists, Copywriters typically create copy for promotional purposes.

Here are just a few reasons you should consider becoming a Copywriter:

  • Many website owners need assistance turning their website copy into high-converting copy.
  • Great copywriters are in high demand and can charge significant premiums.
  • Copywriting can't be automated - at least not for now.

Here is an example of a VBO Niche for a Copywriter
To learn more about creating your VBO Niche - CLICK HERE!

Primary Niche


SUB Niche

Email Copywriter

VBO Niche

High-Converting Copywriter For Manufacturers of Medical Equipment

We provide some great resources to help you get up and running as a Copywriter. If you have questions about becoming a Copywriter, feel free to head over to our Groups and ask there!


  • Discuss project scope with client and determine client needs.
  • Research current market trends.
  • Write quality, high-converting copy for websites, social media, and other marketing campaigns.
  • Possess a keen eye for detail.
  • Understand the psychology behind what drives users to purchase products and services.
  • Understand SEO and how it helps websites in search rankings.
  • Conduct thorough research and interviews as needed.
  • Possess excellent writing and communication skills.


Our research shows the hourly rate charged by VBOs ranges from $45.00 to $105.00. However, the majority seemed to land in the $55.00 to $85.00 per hour range. Factors affecting this variance include geographic location, experience, and level of expertise.


Success Works

Success Works's blog provides powerful information on SEO-rich copywriting. It's easy to understand and great for beginners.

Doris & Bertie

Doris & Bertie's blog is a humorous take on copywriting for everyone. It's easy to follow and offers excellent writing tips.



Udemy is a great site for VBOs to sharpen their skills. Their classes typically range from $10.00 - $200.00. However, they are known to have frequent sales where with virtually all lessons as low as $10.00.


Skillshare is an online learning community with classes in that are often helpful for VBOs focused design, business, tech, and more.







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