Conversion Funnel Specialist

Virtually every B2B and B2C company uses funnel marketing these days. These funnels are typically set up using a marketing automation platform like Hubspot, Marketo, or ActiveCampaign. While these platforms are supposed to automate marketing processes, there’s still a lot of work that has to be done by humans to have a well-functioning funnel that generates ample leads. The problem is that few companies actually

know how to set their conversion funnels up right. Luckily, this shortcoming creates a huge opportunity for VBOs to step in and create high-converting marketing funnels for their clients.


So, what exactly is a conversion funnel anyway? It’s a sequential, multi-modality marketing campaign designed to generate leads and, ultimately, paying customers. These funnels allow businesses to fully automate the customer acquisition process. Funnels do the work of targeting the intended audience, making that audience aware of a business’ product or service, generating interest and consideration, converting leads into customers, and retaining those customers. Having an efficient funnel that leads potential customers through the conversion process requires someone who understands how to optimize it. That’s where conversion funnel specialists come in. Conversion funnel specialists use marketing automation technology to target and convert client audiences via email, websites, social media, and even text messages. The technology allows businesses to market via several channels by automating repetitive tasks. Marketing and sales departments use funnel marketing to facilitate online marketing campaigns and sales activities to increase revenue and maximize efficiency.

In addition to providing VBOs a good ongoing stream of business, there are many, many ways to further enhance earnings via copywriting, collateral development and other marketing tools that you can outsource and make a margin on.

Here are just a few reasons you should consider becoming a Conversion Funnel Specialist VBO:

  • Few businesses understand how to properly optimize their funnels to deliver the best ROI, and many are actively looking for help.
  • There are several useful training opportunities available online to help you learn how to optimize conversion funnels quickly.
  • Conversion funnel specialists deliver great value to their clients by helping them sell efficiently, so earning potential is huge.

Here is an example of a VBO Niche for a Conversion Funnel Specialist
To learn more about creating your VBO Niche - CLICK HERE!

Primary Niche

Conversion Funnel Specialist

SUB Niche

Conversion Funnel Specialist For
Online Businesses

VBO Niche

Conversion Funnel Specialist For VBOs

We provide some great resources to help you get up and running as a Conversion Funnel Specialist. If you have questions about becoming a Conversion Funnel Specialist, feel free to head over to our Groups and ask there!


  • Communicate with clients to develop a marketing and funnel strategy.
  • Build marketing assets such as emails, forms, lists, and more with campaign goals in mind.
  • Integrate existing marketing strategies, CRMs, analytics tools, and websites with new automation tools.
  • Assist in the implementation of code tracking, web forms, integrations, and campaigns.
  • Maintain consistency among platforms and campaigns.
  • Possess a creative mind and an eye for detail.


Our research shows the hourly rate charged by VBOs ranges from $40.00 to $140.00. However, the majority seemed to land in the $70.00 to $100.00 per hour range. Factors affecting this variance include geographic location, experience, and level of expertise.


HubSpot Marketing Blog

HubSpot 's blog is one of the best in the advertising and marketing industries. It's a comprehensive resource that provides tips, insights, and guidelines.

ActiveCampaign Blog

ActiveCampaign's blog provides information for email marketers, including new features, deliverability, ideas and inspiration, and more.

Marketo Marketing Blog

Marketo's blog offers an enhanced and personalized experience that uses cookies to offer customized content based on your browser settings.



Udemy is a great site for VBOs to sharpen their skills. Their classes typically range from $10.00 - $200.00. However, they are known to have frequent sales where with virtually all lessons as low as $10.00.


Skillshare is an online learning community with classes in that are often helpful for VBOs focused design, business, tech, and more.

Digital Marketer

You can become a certified funnel optimization specialist in just seven hours.







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