Content Marketer

Successful businesses don’t just sell to their clients. They cultivate relationships with their audience by delivering valuable, relevant content in the form of blogs, infographics, publications and more. Content marketers help businesses create, publish and distribute engaging and 

informative content to establish brand loyalty while driving conversions. Traditional marketing just doesn’t cut it in the digital age. Businesses need content marketers to help attract and retain a loyal audience. Content marketers must be gifted storytellers with a working knowledge of search engine optimization and digital marketing trends. If you have a talent for creating engaging, quality content that audiences crave, becoming a Content Marketer VBO may be perfect for you!


Content Marketer VBOs create articles, blogs, videos and more to inform intended audiences. They are responsible for creating and implementing content marketing strategies for their clients, and often collaborate with designers and social media managers to spread messages across a variety of platforms. Content marketers may provide recommendations for other marketing areas as well. They may also design and distribute newsletters and calendars and manage client communications.

Successful content marketing VBOs must stay-up-to-date with ever-changing marketing trends to deliver the best value to clients. Content marketers use a variety of tools in their wheelhouse including social networks, Hootsuite, Microsoft Word & Excel, Adobe Creative Suite, EverNote, and Trello. Networking with web designers, magazine designers, and marketers is a great way to build your business and gain new clients!

Here are just a few reasons you should consider becoming a Content Marketer VBO:

  • With the rise of Digital Marketing and Advertising options, this industry is growing at an unprecedented rate.
  • You get to help companies identify the social media outlets and influencers that will help them gain the most traction.
  • You can help business owners increase their capacity to produce valuable content.

Here is an example of a VBO Niche for a Content Marketer
To learn more about creating your VBO Niche - CLICK HERE!

Primary Niche

Content Marketing

SUB Niche

​Writing High-Converting Website Content

VBO Niche

Writing High-Converting Website Content For Nonprofits

We provide some great resources to help you get up and running as a Content Marketer. If you have questions about becoming a Content Marketer, feel free to head over to our Groups and ask there!


  • Collaborate with designers, managers, and other marketing departments to create and manage a strong content calendar.
  • Have excellent writing skills and a keen eye for detail.
  • Be able to think creatively.
  • Multi-task and prioritize tasks to meet deadlines.
  • Analyze and interpret traffic and sales data and revise strategy accordingly.
  • Include keyword-rich copy and optimize content for search engines.
  • Repurpose content for various marketing channels.


Our research shows the hourly rate charged by VBOs ranges from $30.00 to $90.00. However, the majority seemed to land in the $35.00 to $55.00 per hour range. Factors affecting this variance include geographic location, experience, and level of expertise.


The Moz Blog

The Moz Blog is one of the most popular blogs for marketers, especially those who work with SEO and inbound marketing. They help marketers stay up-to-date with ever-changing rules, guidelines, and regulations for marketing and SEO. This blog is excellent for beginners because it’s informative yet easy to read. Remember to sign up for their daily newsletter!

Content Marketing Institute

Content Marketing Institute offers excellent advice on content marketing for your business or clients. They cover everything from marketing industry trends to current best practice. CMI also gives advice on creating sound strategies for your clients.

Marketing Land

Marketing Land publishes content daily for marketers and business owners. They cover all aspects of digital marketing. Daily coverage includes news, trends, announcements, and helpful new tools and products. Be sure to sign up for their weekly newsletter!



Udemy is a great site for VBOs to sharpen their skills. Their classes typically range from $10.00 - $200.00. However, they are known to have frequent sales where with virtually all lessons as low as $10.00.


Skillshare is an online learning community with classes in that are often helpful for VBOs focused design, business, tech, and more.


Lynda has been around a long time and might just be one of the granddaddy's of online training. Pretty much all courses are well vetted and professionally done. While there courses may be a little more expensive, they are top quality. Since they were recently acquired by LinkedIn, some premium accounts get access to Lynda at no additional charge which is a great deal.


Coursera offers courses from many of the top universities including Stanford, Duke, and Penn. As a result, their courses are similar to the instruction you would receive in higher education.







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