Active Campaign Specialist

With more than 100,000 users, Active Campaign is one of the most popular marketing automation platforms around. Active Campaign delivers marketing automation, email marketing, messaging, and CRM services to help businesses connect with and grow their clientele.

Many small businesses use Active Campaign, but a good chunk of those users aren’t getting everything they could out of the platform. They need knowledgeable specialists to help them fine-tune Active Campaign and make the most of their investment. If you’re experienced in marketing funnels, email campaigns, and CRM, you could carve out a successful VBO career for yourself as an Active Campaign specialist.


Active Campaign Specialist VBOs apply their marketing automation and CRM expertise to help their clients make the most of the platform. The job involves conducting a thorough analysis of clients’ current marketing campaigns and automating where necessary. Active Campaign Specialists build marketing funnels and advise leaders on new marketing campaigns to help generate leads and grow conversions. 

To be an Active Campaign Specialist, it’s necessary to have a fundamental understanding of digital marketing and search engine optimization as well as a detailed knowledge base regarding marketing automation, and specifically, Active Campaign. Having a marketing degree is helpful, but not necessary. You can distinguish yourself and demonstrate your expertise by becoming an Active Campaign Certified Consultant. Generally, having such a credential can translate to higher earnings. 

Here are just a few reasons you should consider becoming an Active Campaign Specialist VBO:

  • There’s an existing ecosystem that you can plug into.
  • The earning potential for Active Campaign Specialists is high compared to traditional marketers.
  • Marketing automation is a skill valued by businesses of virtually every industry.

Here is an example of a VBO Niche for an Active Campaign Specialist
To learn more about creating your VBO Niche - CLICK HERE!

Primary Niche

Marketing Automation Specialist

SUB Niche

Active Campaign Specialist

VBO Niche

Active Campaign Specialist for B2B Companies

In the other tabs featuring Blogs and Courses, we provide some great resources to help you get up and running as an Active Campaign Specialist. If you have questions about becoming an Active Campaign Specialist VBO, feel free to head over to our Groups and ask there!


  • Create and optimize marketing funnels.
  • Create and customize workflows.
  • Develop and implement email marketing strategy.
  • Use Active Campaign features to automate marketing activities.
  • Use site messaging, engagement tracking, segmentation, and SMS features to cultivate meaningful relationships with customers.
  • Integrate external applications with Active Campaign.
  • Analyze reports and track site activity to inform marketing strategy.


Our research shows the hourly rate charged by Active Campaign Specialist VBOs ranges from $40.00 to $200.00. However, the majority seemed to land in the $60.00 to $120.00 per hour range. Factors affecting this variance include geographic location, experience, and level of expertise.


Active Campaign Blog

​The Active Campaign blog is a well-rounded resource for product updates, user success stories, and helpful marketing and sales tips. The blog features thoughtful and informative posts that provide practical tips to help you optimize your Active Campaign strategy. Be sure to sign up for their newsletter, too.

SharpSpring Marketing Automation Blog 

SharpSpring keeps readers up to date on the latest tools and trends in marketing through their engaging marketing automation blog. The blog boasts quick reads that are chocked full of relevant info to help you develop impactful strategies that drive conversion. You can subscribe to the blog to receive email alerts about new posts.

Chief Marketing Technology

Brought to you by Scott Brinker, Hubspot ecosystem VP, ChiefMarTec shares comprehensive knowledge about the ever-changing field of marketing automation. Through the blog, you get insight and advice from one of the brightest minds in the marketing business.



Udemy is a great site for VBOs to sharpen their skills. Their classes typically range from $10.00 - $200.00. However, they are known to have frequent sales with virtually all lessons available for as low as $10.00.


Skillshare is an online learning community with classes in that are often helpful for VBOs focused on design, business, tech, and more.


Lynda has been around a long time and might just be one of the granddaddies of online training. Pretty much all courses are well-vetted and professionally done. While their courses may be a little more expensive, they are top quality. Since they were recently acquired by LinkedIn, some premium accounts get access to Lynda at no additional charge, which is a great deal.







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